Predictors of cyberbullying perpetration among college students: An application of the Theory of Reasoned Action

The present study tested the Theory of Reasoned Action (TRA) as an explanation for cyberbullying perpetration among 375 (128 male, 246 female) college students. Empathy toward cyberbullying victims was also included in the models. Participants completed the cyberbullying perpetration scale of the Cyberbullying Experiences Survey (Doane, Kelley, Chiang, & Padilla, 2013) that assesses four types of cyberbullying (deception, malice, public humiliation, and unwanted contact). Across all four models, results showed that lower empathy toward cyberbullying victims predicted more favorable attitudes toward cyberbullying perpetration, more favorable attitudes toward cyberbullying predicted higher intentions to cyberbully, and higher cyberbullying intentions predicted more frequent perpetration of cyberbullying behaviors. Injunctive norms regarding cyberbullying (e.g., perception of peers’ approval of cyberbullying perpetration) predicted intentions to engage in malice and unwanted contact behaviors. The results demonstrate that the TRA is a useful framework for understanding cyberbullying perpetration. 2014 Elsevier Ltd. All rights reserved.